Case Study: Townhall

technology Townhall 

The AIB townhalls are an employee conference which used to take place in the Convention Centre in Dublin. As a result of the COVID-19 pandemic, AIB were unable to deliver their townhall event in-person in 2020, and have continued to offer virtual access to the events...

Client Needs and Challenges

The AIB townhalls are an employee conference which used to take place in the Convention Centre in Dublin. As a result of the COVID-19 pandemic, AIB were unable to deliver their townhall event in-person in 2020, and have continued to offer virtual access to the events..

The purpose of the townhall is to bring all AIB employees together, to make company wide announcements and to update all employees on company news from the previous months. The AIB townhall is a key employee engagement event for AIB, helping to strengthen employee relationships and boost morale.

Vstage were contracted to produce AIB’s first townhall of 2020, a virtual employee conference with remote and in-studio speakers and have delivered them since, along with other AIB events..

Utilising FUEL Studios on Camden Street, this live event featured talks and presentations from AIB CIO Colin Hunt, live in-person in studio speakers,  live dial-in remote speakers, breakout sessions and pre-recorded video pieces.

AIB challenged us to create a premium and professional event in which the attendees would feel more connected and engaged, on a platform that attendees could interact and engage with. They wanted to obtain real time feedback and comments from their employees.

One of the main challenges was for the event to appeal to their 1000+ employees, and maintain the audience number throughout the full two hours.

Our Approach

Pre-event, FUEL worked closely with Vstage, alongside AIB on pre-event comms, design and delivery of virtual invitations, speaker instructions (both dial-in and in studio), platform graphics and platform content.

It was important to provide detailed and clear instructions for the remote diallers due to this being their first virtual event. Vstage drafted concise instructions that ultimately helped in the successful execution of the event. Additionally it was crucial that all attendees had clear instructions on how to register for and attend the event.

AIB wanted to use the large scale L.E.D. screen located in FUEL studios. The Vstage team worked closely with AIB on how to best utilise this for maximum impact for viewers. One element that was displayed on the screen was the real time results from the menti meter, a live survey, which attendees could input their feedback into throughout the event. This resulted in a positive interactive and engaging element.

Vstage produced a premium virtual event with a VIP panel discussion, separate breakout sessions and interaction from attendees.

In order to keep the audience engaged throughout the event, to avoid a drop off in numbers, Vstage encouraged AIB to consider adding some more captivating content through videos. By including some light-hearted videos, as well as a piece from their wellbeing / employee engagement in-house programme, this resonated with the audience and stimulated an abundance of comments.

A dedicated tech support team was at hand both prior to the event and for the duration of the event. Answering any tech problems or concerns from the speakers and attendees.

Outcomes

  • High Turnout
      • Turnout of 886 attendees with a low drop-off number.
      • High engagement in breakout sessions
      • Engaged viewers - 774 comments and over 15% of attendees inputting feedback into the menti meter
      • Positive feedback from attendees, speakers and client

  • Future intent by the client to run more virtual events
    • CIO and leadership team were extremely satisfied with the running, delivery and execution of the event. Especially the professionalism and safety throughout the event.
    • Due to the success of the event, and the satisfaction of the client, AIB have subsequently used Vstage to produce an event of the same format for their Christmas townhall event.
AIB worked with Vstage recently in delivering a virtual event to our
workforce in Ireland, the UK and USA. Featuring presentations by AIB CEO Colin
Hunt, Chief of People Operations Geraldine Casey, and a live performance by
musician Gavin James – we were particularly impressed by the level of
professionalism, excellent production values, and the feeling of ease that Vstage
instilled in our Leadership team. This event was watched live by 15,000 people,
with extremely positive audience interaction throughout. We look forward to
working with the team at again in the near future.

Giles Barrett – AIB Head of Employee Engagement

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