Case Study: 24hr Virtual Event

All Together Gathering

Uniting the world of PayPal while it is necessary to be apart; this was a gathering like no other after a year like no other. In a world first, PayPal’s “All Together Gathering” followed the setting sun and tracked across the globe connecting employees to their colleagues around the world.

Innovation & Creativity

This extraordinary event involved creating a diverse program of events that catered to international cultures and connected 26,000 employees from 52 different cities. The challenge for this event was creating and hosting a live event across 13 time-zone specific programs in 24 hours. Vstage overcame these challenges by designing an innovative and creative event strategy:

  • Party Groups and International Timezones –52 PayPal offices were split into 8 different party groups across 13 different timezones to create a program of events. This platform allowed for over 26,000 employees to log in at any point over the 24 hours to watch and engage with over 72 hours of content.
  • Local Representation - In order to ensure a global program that still represented each of the countries, we worked closely with each PayPal office around the world on ensuring that the objectives of each office were met.
  • Global Diverse Programme - our event agency partner researched and identified the very best cultural and innovative talent across the globe to achieve a credible & impactful creative program. Over 60 events were programmed and produced which included music, dance, spectacle, magic and more.
  • Consistency - A neon theme was brought to life to connect each event on the global program. Each performer was briefed on the how to incorporate the neon theme into their production as well as a script briefing to ensure a bespoke performance for PayPal.
  • Virtual Global Travel – As people couldn’t travel to locations due to restrictions, we brought the audience on a virtual tour across the world! Bespoke events were produced in iconic locations as well as creating virtual backdrops to create a sense of place such as the Fidget Fidget aerial display on lake Killaloe in Ireland.
  • Gifting - Each PayPal employee was sent a gift from a small PayPal powered business local from their area/region.

Objectives, Planning & Execution

Objectives

  • Deliver a virtual global event that allowed 26,000 employees to gather to celebrate the end of the year together
  • Achieve high employee engagement
  • Design a program of diversity and cultural substance

To achieve our objectives we put a strong focus on:

  • Designing an accessible bespoke interface that was easy for attendees to navigate, interact and engage with
  • Creating an interactive program that appealed to all ages, interests and cultures
  • Collaborating with each individual local PayPal office
  • Working with the PayPal event agency to ensure high production quality

Employee Engagement Strategy

  • Communication - the team collaborated with each local site leader and carried out an employee survey to get an insight into the local objectives
  • Advance Engagement Activities - We created participative activities for employees to be ‘stars of the show’ which included the Lip Sync Challenge, Kids and Pest Host program, Eurovision, Olympics and Modelling Competition.
  • Live Interaction - Employees were able to join the mainstage at the live show to participate in interactive games. Live workshops were designed for employees to participate in such as cookery, dance, art and craft, magic, circus, and baking
  • Platform Engagement -To encourage participation, the platform had multiple stages which included the mainstage, activities stage, dancefloor, employee mingle, chat box, well wishes wall, shopping link and photobooth

Marketing Strategy

A communications campaign was designed & delivered to promote the event to gain maximum participation. A toolkit was created which involved bespoke event graphics, timetables, program information & calendar invites.

Crisis Management

Due to Covid restrictions, the planning of events was very challenging given the different restrictions in each country which were constantly changing. A CM plan was designed as well as scenario planning

Sustainability

This event was produced virtually

Effectiveness & Results

PayPal described this as “A moment in time for our Global Community”. An incredible 24 hours where all PayPal employees from all over the world came together for one night as one team, one office, one big All Together Gathering. A gathering like no other, to celebrate all of the PayPal employees who have worked so hard during a challenging year. An event which also supported hundreds of artists, performers and local businesses across the world in a time when they truly needed support. Employees got to witness multiple events for across the world and reunite and connect with their friends and counterparts across the 54 PayPal offices.

Event Statistics:

  • 4 million pubnub messages sent.
  • 37,950 visits to site
  • 10,886 Unique Logins
  • 11,591 Comments Posted including 6,342 GIFs
  • 2,331 on the Dancefloor
  • 2506 Mingle conversations
  • 2,111 Photobooth Photos

Debrief and Feedback meetings were held with all PayPal site engagement leaders following a company wide survey. Feedback confirmed that everyone enjoyed the event and ‘it exceeded our expectations’.

Testimonials:

  • Thank you so much for creating 28h to remember! It was a blast! I danced with my little boy and husband. You helped us to create an unforgettable moment in times of the pandemic. Even though we are all apart it was great to experience this moment together. Thank you very much! - PayPal India
  • A huge thank you to all the team. I am extremely proud of the delivery and work the team has put in as again, you have showcased what you guys can do not just locally but now on the global stage - PayPal Ireland
  • Thank you to everyone who worked so hard to build this amazing experience! Thinking back to Mid-September when we all heard the idea and some of us could barely visualize the outcome, here we are. Spectacular! - PayPal Chicago
  • It was a wonderful, surprising, unthinkable experience! No words… Thank you very much! - PayPal Brazil

Overview of the Event

For the first time ever, PayPal wanted to host a global virtual around the world celebration and gathering for their employees. When PayPal reached out to us with this objective during the height of the Pandemic, we began creating– ‘The All Together Gathering’. This global gathering took place from December 10th – 11th and was a virtual and immersive event which connected employees with their fellow colleagues to enjoy unique experiences, created exclusively for PayPal employees across the world.

This global gathering took place live across eight time-zone specific programmes, 24 hours, 52 cities and 13 countries. Beginning in China, travelling through EMEA before reaching Ireland and the UK, across the pond into the Americas, then to the easterly offices in Australia and Manila, before reaching India who danced the last dance in the East.

Over 72 hours of content was programmed and produced which included music, dance, spectacle, magic and more, all beamed directly into employees homes. This experience took place on Vstage - the bespoke virtual and immersive platform which showcased many programme options across multiple stages and had something for everyone that connected employees to other employees, cultures and entertainment from places they may have never been able to visit. An interactive chat box function was also available for employees to chat and leave comments and reactions using various emojis.

Each employee was also sent a gift from a small PayPal powered business local from their area/region.

Multistage Platform including:

Main stage

The Main Stage of the PayPal All Together Gathering was the central focus of the night. With large acts and performers from across the globe, this exclusive platform provided global outreach like never before! The Main Stage provided the central entertainment hub for the All Together Gathering, including local leadership talks before dancing and singing the night away with the headline acts!

Activities Stage

The activities stage was an interactive zone which included everything from cooking demonstrations, origami tutorials and dance workshops to cocktail masterclasses, circus skills and pinata making. There was something fun and exciting for the whole PayPal family to enjoy.

Dancefloor stage

For those missing having a boogie in a nightclub, the dancefloor stage had that nightclub experience brought straight to your home! Employees danced the night away with feel good, party anthems tunes and brought their cameras up onto the dancefloor so they could be seen strutting their stuff.

Mingle

Employees were able to join the mingle function on the platform and meet someone new from PayPal from across the world where they could share stories, dance moves, and jokes.

Photobooth

Ready, set, pose! The photobooth allowed employees to snap some silly selfies, try on different filters and interact with others on the Photobooth function.

Wall of Wishes

We created a virtual Wall of Wishes for employees to share as a community where they could share a written and/or video note on the wall with their hopes for 2021. The first 2,500 employees who shared their wish on the Wall of Wishes received a $20 PayPal Gives credit in their account to donate as they choose.

Shopping Link

A platform where employees could shop and support some global local vendors.

Chat Box

Available for employees to interact across multiple stages.

Outcome/Event Statistics

What was so special about this event? An incredible 24 hours where all PayPal employees from all over the world came together for one night as one team, one office, one big All Together Gathering. A gathering like no other, to celebrate all of the PayPal employees who have worked so hard during a challenging year. An event which also supported hundreds of artists, performers and local businesses across the world in a time when they truly needed support.

25.4 Million

Pubnub messages sent

37,950

Visits to Site

10,886

Unique Logins

11,591

Comments Posted 
including 6,342 GIFs

2,331

On The Dancefloor

873

Users Used Random Mingle

2,506

Conversations

2,111

Photobooth Photos

Entrusted by

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Dublin
D02FW54

info@vstage.com
+353 (0) 1 554 3845

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