This extraordinary event involved creating a diverse program of events that catered to international cultures and connected 26,000 employees from 52 different cities. The challenge for this event was creating and hosting a live event across 13 time-zone specific programs in 24 hours. Vstage overcame these challenges by designing an innovative and creative event strategy:
To achieve our objectives we put a strong focus on:
Employee Engagement Strategy
A communications campaign was designed & delivered to promote the event to gain maximum participation. A toolkit was created which involved bespoke event graphics, timetables, program information & calendar invites.
Due to Covid restrictions, the planning of events was very challenging given the different restrictions in each country which were constantly changing. A CM plan was designed as well as scenario planning
This event was produced virtually
PayPal described this as “A moment in time for our Global Community”. An incredible 24 hours where all PayPal employees from all over the world came together for one night as one team, one office, one big All Together Gathering. A gathering like no other, to celebrate all of the PayPal employees who have worked so hard during a challenging year. An event which also supported hundreds of artists, performers and local businesses across the world in a time when they truly needed support. Employees got to witness multiple events for across the world and reunite and connect with their friends and counterparts across the 54 PayPal offices.
Debrief and Feedback meetings were held with all PayPal site engagement leaders following a company wide survey. Feedback confirmed that everyone enjoyed the event and ‘it exceeded our expectations’.
For the first time ever, PayPal wanted to host a global virtual around the world celebration and gathering for their employees. When PayPal reached out to us with this objective during the height of the Pandemic, we began creating– ‘The All Together Gathering’. This global gathering took place from December 10th – 11th and was a virtual and immersive event which connected employees with their fellow colleagues to enjoy unique experiences, created exclusively for PayPal employees across the world.
This global gathering took place live across eight time-zone specific programmes, 24 hours, 52 cities and 13 countries. Beginning in China, travelling through EMEA before reaching Ireland and the UK, across the pond into the Americas, then to the easterly offices in Australia and Manila, before reaching India who danced the last dance in the East.
Over 72 hours of content was programmed and produced which included music, dance, spectacle, magic and more, all beamed directly into employees homes. This experience took place on Vstage - the bespoke virtual and immersive platform which showcased many programme options across multiple stages and had something for everyone that connected employees to other employees, cultures and entertainment from places they may have never been able to visit. An interactive chat box function was also available for employees to chat and leave comments and reactions using various emojis.
Each employee was also sent a gift from a small PayPal powered business local from their area/region.
Multistage Platform including:
The Main Stage of the PayPal All Together Gathering was the central focus of the night. With large acts and performers from across the globe, this exclusive platform provided global outreach like never before! The Main Stage provided the central entertainment hub for the All Together Gathering, including local leadership talks before dancing and singing the night away with the headline acts!
The activities stage was an interactive zone which included everything from cooking demonstrations, origami tutorials and dance workshops to cocktail masterclasses, circus skills and pinata making. There was something fun and exciting for the whole PayPal family to enjoy.
For those missing having a boogie in a nightclub, the dancefloor stage had that nightclub experience brought straight to your home! Employees danced the night away with feel good, party anthems tunes and brought their cameras up onto the dancefloor so they could be seen strutting their stuff.
Employees were able to join the mingle function on the platform and meet someone new from PayPal from across the world where they could share stories, dance moves, and jokes.
Ready, set, pose! The photobooth allowed employees to snap some silly selfies, try on different filters and interact with others on the Photobooth function.
Wall of Wishes
We created a virtual Wall of Wishes for employees to share as a community where they could share a written and/or video note on the wall with their hopes for 2021. The first 2,500 employees who shared their wish on the Wall of Wishes received a $20 PayPal Gives credit in their account to donate as they choose.
A platform where employees could shop and support some global local vendors.
Available for employees to interact across multiple stages.
What was so special about this event? An incredible 24 hours where all PayPal employees from all over the world came together for one night as one team, one office, one big All Together Gathering. A gathering like no other, to celebrate all of the PayPal employees who have worked so hard during a challenging year. An event which also supported hundreds of artists, performers and local businesses across the world in a time when they truly needed support.